PRIVACY POLICY

Effective date: 19 August 2026

Durable Floors respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, protect and retain personal information when you visit and use the Durable Floors website.

The website provides information about Durable Floors, its PVC flooring products, installation and applications, and related information and articles. The website does not currently provide online purchasing or customer account registration.

This Privacy Policy applies to information collected through the Durable Floors website at https://www.durablefloors.co.za.

Who we are

The website is operated by Durable Floors (Pty) Ltd ("Durable Floors", "we", "us" or "our").

Durable Floors is responsible for the processing of personal information collected through this website in accordance with applicable South African privacy legislation, including the Protection of Personal Information Act, 4 of 2013 ("POPIA").

For privacy-related enquiries or requests, please contact us using the Contact Us form on our website or:

Email: sales@durablefloors.co.za
Telephone: 082 682 5301 or 011 472 4661
Address: Unit C2, Sifon Park, Sifon Road, Robertville, Roodepoort, Gauteng

Personal information we collect

We may collect personal information that you voluntarily provide to us when using the website, including information submitted through our:

Contact Us form; and
Quote Request form.

Depending on the nature of your enquiry, this may include your:

name;
telephone or mobile number;
email address;
company or organisation name;
information relating to your flooring requirements, project or enquiry; and
any other information that you choose to provide.

The website does not require visitors to create an account or register as a user.

Information submitted through website forms

Information submitted through the Contact Us and Quote Request forms is transmitted by email to authorised Durable Floors personnel for the purpose of responding to the enquiry.

The website does not currently retain form submissions in its database. Form submissions are instead transmitted directly by email.

Once received by Durable Floors, the information may form part of the company's normal business records and may be retained in accordance with this Privacy Policy and applicable legal and business requirements.

Information collected through website usage

When you visit the website, certain technical and usage information may be collected automatically through website functionality, analytics and advertising technologies.

This may include information such as:

information about how the website is used;
pages visited and interactions with the website;
browser and device information;
approximate geographic or location information;
referral or traffic-source information;
information used to measure website performance; and
information used to measure the effectiveness of advertising and marketing activities.

Durable Floors does not use these technologies for the purpose of intentionally identifying individual website visitors by name or other directly identifying information. However, third-party analytics and advertising providers may collect technical or usage information that may be associated with a device, browser or other online identifier.

This information is used primarily to understand website usage, improve website performance and content, understand audience engagement, and measure the effectiveness of marketing and advertising activities.

How we use personal information

Personal information submitted through the website may be used to:

respond to enquiries;
respond to requests for quotations;
provide information about Durable Floors' products and services;
communicate with prospective or existing customers regarding an enquiry or quotation;
understand and respond to your flooring requirements;
improve our website, products, services and customer experience;
maintain appropriate business records;
monitor and improve website security and performance;
understand website usage and visitor engagement;
measure the effectiveness of advertising and marketing activities; and
comply with applicable legal or regulatory requirements.

We will not use information submitted through an enquiry or quotation request to automatically subscribe you to general marketing communications.

Marketing communications

Durable Floors does not currently operate a newsletter or routine marketing mailing list through this website.

If Durable Floors introduces marketing communications in the future, individuals will be given an opportunity to actively opt in to receive those communications where consent is required.

Marketing communications will include an appropriate mechanism allowing recipients to withdraw their consent or opt out of further marketing communications.

Submitting a Contact Us enquiry or Quote Request does not, by itself, constitute a subscription to general marketing communications.

Cookies, analytics and advertising technologies

The website may use cookies and similar technologies to support website functionality, analyse website usage and measure marketing and advertising effectiveness.

These technologies may be provided by third parties, including services used by Durable Floors such as:

Google Analytics;
Google Search Console;
Microsoft/Bing services;
Meta technologies, including the Meta Pixel; and
other website functionality or security services used from time to time.

These services may collect technical and usage information relating to your interaction with the website.

Durable Floors uses this information in broad terms to understand website traffic and usage, improve the website, measure the effectiveness of marketing and advertising, and understand how visitors interact with our online presence.

The use of cookies and similar technologies may vary depending on the services and functionality enabled on the website.

Google Maps

The website may contain an embedded Google Map to display the location of Durable Floors.

When you interact with an embedded Google Map, Google may collect information about your interaction with the map and may use cookies or similar technologies in accordance with Google's own privacy practices.

Information collected through Google Maps is subject to Google's applicable terms and privacy policies.

The website may provide an option to contact a Durable Floors sales representative through WhatsApp.

If you choose to use this option, your interaction will take place through WhatsApp and may be subject to WhatsApp's and Meta's applicable terms and privacy practices.

Information that you voluntarily provide to Durable Floors through WhatsApp may be used to respond to your enquiry and manage your business relationship with Durable Floors.

Third-party service providers

Durable Floors uses third-party technology and service providers to operate, maintain, analyse and improve its website and online services.

Depending on the website configuration, these providers may include website hosting providers, analytics providers, advertising platforms, communications services and other technology providers.

Where third-party providers process personal information on behalf of Durable Floors, Durable Floors will take reasonable steps to ensure that such processing is appropriately managed and protected in accordance with applicable legal requirements.

Third-party services may process information outside South Africa. Where applicable, Durable Floors will take reasonable steps to address such processing in accordance with POPIA and other applicable requirements.

Sharing of personal information

Durable Floors does not sell personal information collected through this website.

Personal information may be made available to:

authorised Durable Floors personnel who require the information to respond to an enquiry or provide services;
technology and service providers supporting the operation of the website and related services;
analytics and advertising service providers where applicable; and
other parties where disclosure is required or permitted by law.

Durable Floors will take reasonable steps to ensure that personal information is only accessed or processed for appropriate purposes.

Retention of personal information

Durable Floors retains personal information for as long as it is reasonably necessary for the purposes for which it was collected, including responding to enquiries, managing prospective and existing customer relationships, maintaining appropriate business records, resolving disputes and complying with legal or regulatory obligations.

The length of time information is retained may therefore depend on the nature of the information and the purpose for which it was collected.

Where information is no longer required and there is no legal or legitimate business reason to retain it, Durable Floors will take reasonable steps to delete, destroy or otherwise dispose of it appropriately.

Security of personal information

Durable Floors takes reasonable technical and organisational measures to protect personal information against loss, damage, unauthorised access, unauthorised disclosure and other unlawful processing.

No method of transmitting or storing information electronically can be guaranteed to be completely secure. However, Durable Floors will take reasonable measures appropriate to the nature of the information and the risks associated with its processing.

Your rights regarding your personal information

Subject to applicable legal requirements, you may have rights in relation to your personal information, including the right to:

request access to personal information held about you;
request correction of inaccurate or incomplete personal information;
request deletion of personal information where applicable;
object to certain processing of your personal information;
withdraw consent where processing is based on consent; and
raise a concern or complaint regarding the processing of your personal information.

If you wish to make a request concerning your personal information, you may use the Contact Us form on the website and clearly indicate that your request relates to personal information.

Durable Floors may need to verify your identity before responding to certain requests.

Complaints

If you believe that your personal information has been processed unlawfully or that your privacy rights have otherwise been infringed, we encourage you to contact Durable Floors first so that we can investigate and address the matter.

You also have the right to lodge a complaint with the Information Regulator (South Africa).

Further information about the Information Regulator and its complaint procedures is available from the Information Regulator's website.

Children's information

This website is intended for a general audience and is not specifically directed at children.

Durable Floors does not knowingly seek to collect personal information from children through this website.

Changes to this Privacy Policy

Durable Floors may update this Privacy Policy from time to time to reflect changes in the website, the services we use, our business practices or applicable legal requirements.

The updated Privacy Policy will be published on this page and the effective date will be updated accordingly.

Contact us

If you have any questions about this Privacy Policy or wish to make a request concerning your personal information, please contact Durable Floors using the Contact Us form on our website or through the contact details below:

Durable Floors (Pty) Ltd
Email: sales@durablefloors.co.za
Telephone: 082 682 5301 or 011 472 4661
Address: Unit C2, Sifon Park, Sifon Road, Robertville, Roodepoort, Gauteng